The Key West Business Guild (KWBG) is a Not-for-profit organization (501C6) devoted to promoting Key West to LGBTQ+ travelers. We provide comprehensive information about Gay Key West and promote our member organizations to a national and international travel market. This work helps to attract about 250,000 LGBTQ+ travelers here each year, earning Key West the well-deserved reputation as one of the most appealing gay-friendly destinations in the world.
The Guild was formed in 1978 to encourage summer tourism and support Key West’s gay community. The KWBG is the nation’s first LGBTQ+ destination marketing organization. From a small original membership, it has grown to include more than 475 enterprises representing virtually every facet of the island’s business community.
Today, the Key West Business Guild ranks among the nation’s leading gay business associations, and its marketing efforts, supported by the Florida Keys Tourism Development Council, incorporates a gay marketing specialist and an award-winning advertising campaign.
The Guild also operates the Gay Key West Visitor Center located at 808 Duval Street. Walk-in visitors can find a warm welcome and an informative introduction to the island, events, local businesses, and area attractions.
In addition, the KWBG produces several annual signature events that support area businesses and attract visitors from around the world: Key West Pride, Tropical Heat, Key West Womenfest, and Headdress Ball! LGBTQ+ visitors have something special to enjoy year-round.